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“Top Playing Now” is a new experience sort that offers a real-time view of the most popular experiences on Roblox based on concurrent users. We expanded phone verification to 100% of eligible users in Mexico, Spain, Argentina, Columbia, Chile, Peru. We released a new way for creators to send personalized notifications to 13+ users to keep up with the most important moments in their favorite experiences.

We introduced a curated sort of Marketplace assets, recommending items to people on Roblox. We’ve partnered with Integral Ad Science (IAS) and Kantar Context Lab to verify that Immersive ads drive engagement with people who view them on Roblox. We launched the material picker providing creators visual previews, powerful search, and intuitive filters, to make finding and applying materials is faster and easier than ever. We integrated the ban API into our Creator Hub, making it easier for devs to ban or unban users from their experience.

We gave creators the ability to archive past Marketplace items without reaching out to Roblox for assistance, allowing them to better maintain their catalog of available items. Our new aerodynamics system entered open beta, improving how objects move through the air & interact with the world around them. Avatar creators can now merchandise and sell entire avatars on Marketplace; previously, they were only able to sell individual items.

We updated our highlight and outline system to now be properly rendered and displayed on mobile devices. Creators on Roblox can now see what changes their collaborators have made to their experiences in Roblox Studio. We increased the number of connections that a player can have on Roblox up to 1000, up from 200. Brands can purchase a 24-hour ‘takeover’ of the banner at the top of the the Roblox homepage, which serves the ad to everyone on Roblox whose over 13 years old. From seamless avatar shopping to earning from in-experience purchases, we make it easy for anyone to participate in our virtual economy.

We made it easier for creators to get the word out about in-experience events by enabling custom thumbnails & notifications for people who engage with their experience. We made it easier for creators to test their experiences across different consoles by enabling emulation of touch controls & platform-specific gamepads. Creators can now enable editing of both mesh and image objects for their players, enabling more customization within their experiences and games for players. The Captures APIs allow creators to include pre-set moments within experiences where a screenshot is automatically taken for users to save, share, or delete the screenshot. We opened up creation of marketplace assets on the platform, allowing people who meet a standard set of eligibility requirements to create and sell assets on the platform.

We upgraded our water and shoreline system, enabling more realistic interactions where water meets land in experiences. Our improved grass system moved to beta testing, allowing creators to adjust the height of grass which now reacts more accurately to wind forces. We improved our Constructive Solid Geometry system, making dynamic mesh interactions in experiences more performant. We introduced the Ban API that allows creators to ban people and their alternate accounts from a given experience. We launched ads preferences within settings, allowing users to opt-in or out of personalized ads and data sharing.

We launched search ads providing creators and brands another way to reach new and current audiences based on what they’re searching on Roblox. Our updated our login experience, makes it easier for users to sign-in based on whether they signed up with a password or a passkey. Accessory adjustment tooling launched for creators, empowering them to seamlessly integrate accessory customization into their experiences. Creators can now enable automatic occlusion culling, saving performance by not rendering objects aren’t in the player’s view. Creators can now test multiple thumbnails for their game or experience to see which perform the best, and have those thumbnails automatically be served to the right audience on Roblox.

External acquisition source tracking in Creator Analytics

Our audio API was fully released, enabling creators to build more complicated and rich audio interactions in their experiences. Creators now have access to Assistant, that can help auto-complete and edit scripts, insert objects into experiences, and more to help creators build faster. The real-time translation API allows creators to translate text into player’s local langues programtically, enabling better automatic localization pin-up casino india of experiences.

If Roblox detects a suspicious login, users without an email address can now leverage another device where they are logged in to verify or decline the login. We made improvements to physics on our platform, enabling more accurate interactions between fluids and forces. Creators who meet a set of eligibility requirements can now upload sound effects that are 10 seconds or less and pass a moderation verification.

Everyone on Roblox can now filter their charts by device and country, to help them find the right experiences and games. Users are now able to customize and design Avatars within experiences, and add them directly into their inventory. Paid access and restricted games can now use Ads Manager to promote their game for better discoverability on Roblox. We made the algorithm powering our ‘Recommended for You’ sort transparent, giving creators more insight into how they can improve their experiences’ discoverability on Roblox. We launched the Friend Referral Program, that allows creators to offer rewards to player for inviting their connections to their experience. Creators can automatically rig, cage, segment, and skin 3D models in a few minutes, eliminating hours of manual work through the power of AI.

New studio UX beta

• We upgraded our water and shoreline system, enabling more realistic interactions where water meets land in experiences.
• We launched search ads providing creators and brands another way to reach new and current audiences based on what they’re searching on Roblox.
• We updated our highlight and outline system to now be properly rendered and displayed on mobile devices.
• If Roblox detects a suspicious login, users without an email address can now leverage another device where they are logged in to verify or decline the login.
• Creators now have access to Assistant, that can help auto-complete and edit scripts, insert objects into experiences, and more to help creators build faster.
• Paid access experiences are now eligible for Engagement Based Payouts, which awards Robux to creators for the amount of time spent and number of premium players in the experience.

We removed obsolete code and deferred initialization where possible resulting in improved start up times ~15% across devices. We introduced a new curation unit to recommend new experiences to people on Roblox every day. We increased the visibility of Sponsored Experiences and introduced genre and country-level targeting, enabling advertisers to optimize their campaigns and reach their audience. Creators can now add music to their experiences via our new integration with our partner Distrokid. We made it easier to merchandise items on Marketplace by improving lighting, and situating items in context. We launched V2 of our open-source voice safety classifer that introduces seven new languages and now has capabilities to allow for human labeling and fine-tuning.

Eligible players who are over 18 years old can now gift and request Robux to and from other eligible players. Our goal at Roblox is to build the safest and most civil online platform, where everyone is empowered to create, learn, share, and thrive. We want our virtual economy to be dynamic and reflective of market conditions so we’ve implemented a new system to make prices on Marketplace responsive to supply and demand. The Audio API empowers developers with unparalleled control over audio, particularly voice, accelerating communication and connection. We launched our new custom “Builder” typeface across all surfaces that Roblox supports today.

Proactive marketplace archival

We released chat translations so that users around the world can communicate with each other, regardless of what language they speak. This API helps creators integrate with third-party tools to build powerful workflows, enabling more flexibility over their Roblox creation. We provided creators with the ability to create custom textures for meshes using natural language prompts and rapidly prototype new looks.

Real-time safety test in Voice Chat

We improved Assistant’s capabilities to allow for script review and iteration, AI-powered debugging, and other quality-of-life improvements. We launched the beta of the text generation API that enables creators to implement LLM-powered gameplay mechanics. Creators can now offer region-specific pricing for their passes, helping users from lower-spend regions participate into their economy more frequently. We found that creators who use Regional Pricing have 26% more paying users in their experience. Every day, millions of people come to Roblox to create, play, and connect with each other in experiences built by our global community of creators.

• We added optimization mode, allowing people on Roblox to select whether they want to optimize for performance, quality, or a balance of the two.
• We’ve partnered with Integral Ad Science (IAS) and Kantar Context Lab to verify that Immersive ads drive engagement with people who view them on Roblox.
• From seamless avatar shopping to earning from in-experience purchases, we make it easy for anyone to participate in our virtual economy.
• Experiences that were recently updated or have an active event now benefit from increased discoverability and helps users find the latest content on Roblox.
• We made it easier to merchandise items on Marketplace by improving lighting, and situating items in context.

Expanding assistant to modify place content

We introduced a new suite of parental controls, enabling parents to link their Roblox account to their child’s, and set restrictions on spending, screen time, chat privileges, and more. We introduced ban functionality as our first step to empower Community Owners to manage their groups; allowing them to remove members who aren’t following the Community’s rules. We made it easier for users to find new experiences and revisit experiences they’ve interacted with recently by introducing dynamic sorting on Home.

All experiences regardless of when they were created will be eligible to offer subscriptions, as long as the creator has an ID or phone-verified account. We improved Roblox Studio’s assistant functionality, expanding where AI generated scripts can be inserted in experiences. We improved debugging by giving creators insight into the number and type of API calls that might be impacting their experience’s performance. Creators can now manage groups of people they’re working with directly in Creator Hub, improving how creators collaborate on Roblox. We launched one of our first commerce experiences, enabling people on Roblox to buy real-world movie tickets to see Beetlejuice, Beetlejuice at Fandango’s virtual box office.

We added optimization mode, allowing people on Roblox to select whether they want to optimize for performance, quality, or a balance of the two. We launched a new chat tab in app, allowing users to access their chats with a single click from anywhere on Roblox. We started to roll-out automatic occlusion culling, improving performance by only rendering objects that are immediately in the player’s line-of-sight. Material generator moved out of beta to full release, enabling creators to utilize generative AI to create materials based on prompts. We began automatically archiving items in Marketplace that don’t comply with our Terms of Use or Community Standards to help maintain a healthy Marketplace without penalizing creators.